Collaboration designed to help coaches increase performance levels, mitigate injury risk, and extend career longevity across rugby union, rugby league and American football organizations

PALO ALTO, CA., May 21, 2021Zone7, the AI-driven human performance platform, has announced a strategic partnership with GSI Performance, the contact sports performance, skills and coaching consultancy. As part of the new agreement, GSI’s Richie Gray joins Zone7 as a Strategic Advisor, applying his experience and network across elite contact and collision sports organizations to enhance Zone7’s product offering and market presence.

It’s a great pleasure to team up with GSI Performance,” said Tal Brown, CEO and Co-Founder of Zone7. “Richie’s credibility across rugby and American football, contact and collision coaching expertise, and experience measuring key movement patterns make GSI the ideal working partner to help grow our presence across these sports.”

Zone7 entered professional rugby in a formal capacity earlier this year, when Guinness Pro14 club Ospreys announced it had adopted the platform to help manage and prevent player injuries.

GSI Performance advises on coaching methods for the tackle, collision and breakdown areas of contact sports. The company, which also invents, designs, and manufactures proprietary training equipment, and consults with the likes of World Rugby and USA Football to create contact and tackling programmes for all ages and skill levels.

“When evaluating new technologies for coaching and training I ask myself whether it will make a one percent difference at the highest level. For Zone7, the answer is yes, and much more,” said Richie Gray, Founder of GSI Performance. “We share similar outlooks on how to help coaches and athletes realise peak execution: ongoing athlete feedback, extensive reference data, and a fundamental duty of care.”

Gray is currently the contact skills coach for the Flying Fijians national rugby team. He has previously worked with the Scottish Rugby Union, South African Rugby Union (The Springboks), South Africa’s Rugby 7s (The Blitzbokke), Miami Dolphins, and Montpellier Herault Rugby. In these roles, Gray provided coach education, academy development, game analysis, and professional coaching services.

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About Zone7

Zone7 is a proprietary artificial intelligence platform committed to helping clients mitigate risk and reach full functionality. By analyzing disparate datasets, the technology detects patterns, uncovers original insights, and makes proactive recommendations that optimize for peak performance and injury prevention. Founded in 2017 by CEO Tal Brown and CTO Eyal Eliakim, Zone7 has logged more than 200 million hours of athletic action, and is used by professional teams across the EPL, MLB, MLS, NCAA, La Liga, UEFA Champions League, and the Olympics. The company is headquartered in Palo Alto, CA, with offices in Tel Aviv and London. For more information, please visit

About GSI Performance

GSI Performance is a market leader in the innovation of elite performance coaching and technical training equipment for contact and collision sports. Founded by Richie Gray in 2010, the company provides consultation and elite level coaching programmes for coaches and athletes within collision sports. It also designs, produces and licences training equipment for Rugby Union, Rugby League and American Football organizations. For more information, visit


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